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Industry Leading Solutions For Bowling Centres

Bowling Centres that use Lane Engine increase bookings by 19% and spend per head by 13%

No of lanes booked

56,098

56078
No of lanes booked

One stop shop.

Everything you need. All in one place.

Offer bookings, party packages and even lane service

Offer bookings, party packages and even lane service

Manage all of your bookings and data from your dashboard

Manage all of your bookings and data from your dashboard

Integrate into your own website and mobile app

Integrate into your own website and mobile app

Run automated marketing campaigns and your very own loyalty programme

Run automated marketing campaigns and your very own loyalty programme

Manage everything from your Lane Engine Dashboard

Managing bookings, customers and marketing campaigns has never been easier. 

Use the Lane Engine dashboard to organise lane bookings, process enquiries, send out payment links and even run email, sms and push notification marketing campaigns.

Simple but beautiful integrations​

A series of widgets to integrate directly with your website, app and social media.

Lane Engine offer a wide range of booking widgets from booking forms and event lists through to 3D maps and bespoke integrations for no extra fee.

Suitable for Multi activities

Lane Engine appreciates that the modern bowling centre has multiple activities. From soft play and arcades through to laser tag and trampolining. 

The Lane Engine booking system is extremely versatile and can cater for all types of bookings and activities. Gone are the days of having multiple booking systems, use Lane Engine for everything!

Email & SMS Campaigns

Manage and analyse every single interaction

Understanding your customers on a deeper level is vital to long term success. With Lane Engine, you can develop stronger relationships with your customers and increase ROI with every marketing campaign.

Lane Service

Minimise contact between staff and customers

Minimising contact between staff and customers to ensure social distancing is easy with our mobile ordering technology. Customers simply order their food and drink using their phone from the lane or table. Easy, efficient and effective.

Loyalty

Increasing spend per head has never been so easy

The Lane Engine loyalty solution is a highly innovative tool for venues. Increasing spend per head and accessing insightful data has never been easier.

Customers get rewarded with 10 points for every £1 they spend. Wether that be on bookings, via the app or even using their card at the venue. 

No more physical loyalty cards!

Manage everything from your Lane Engine Dashboard

Managing bookings, customers and marketing campaigns has never been easier.

Use the Lane Engine dashboard to organise lane bookings, process enquiries, send out payment links and even run email, sms and push notification marketing campaigns.

Simple but beautiful integrations

A series of widgets to integrate directly with your website, app and social media.

Lane Engine offer a wide range of booking widgets from booking forms and event lists through to 3D maps and bespoke integrations for no extra fee.

Manage everything from your Lane Engine Dashboard

Managing bookings, customers and marketing campaigns has never been easier.

Use the Lane Engine dashboard to organise lane bookings, process enquiries, send out payment links and even run email, sms and push notification marketing campaigns.

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Simple but beautiful integrations

A series of widgets to integrate directly with your website, app and social media.

  • Lane Engine offer a wide range of booking widgets from booking forms and event lists through to 3D maps and bespoke integrations for no extra fee.
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Suitable for Muti activities

Lane Engine work closely with Licklist, the UK's largest photography agency. Capable of taking photos of your venue for promotional purposes but also of your customers for social media engagement. Book a photographer from just £45 (+VAT) and receive the photos within 24 hours. To see a full portfolio contact us today.

Photography & Videography

Lane Engine work closely with Licklist, the UK's largest photography agency. Capable of taking photos of your venue for promotional purposes but also of your customers for social media engagement. Book a photographer from just £45 (+VAT) and receive the photos within 24 hours. To see a full portfolio contact us today.

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Email & SMS Campaigns

Manage and analyse every single interaction

Understanding your customers on a deeper level is vital to long term success. With Lane Engine, you can develop stronger relationships with your customers and increase ROI with every marketing campaign.

  • Bespoke reports to analyse frequency of visit and spending habits
  • Use data to create highly targeted marketing campaigns
  • Develop email, SMS and push notification campaigns from your dashboard. You can even upload data to Facebook to re-market to your customers on social media

Email & SMS Campaigns

Manage and analyse every single interaction

Understanding your customers on a deeper level is vital to long term success. With Lane Engine, you can develop stronger relationships with your customers and increase ROI with every marketing campaign.

  • Bespoke reports to analyse frequency of visit and spending habits
  • Use data to create highly targeted marketing campaigns
  • Develop email, SMS and push notification campaigns from your dashboard. You can even upload data to Facebook to re-market to your customers on social media
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Lane Service

Minimise contact between staff and customers

Minimising contact between staff and customers to ensure social distancing is easy with our mobile ordering technology. Customers simply order their food and drink using their phone from the table. Easy, efficient and effective.

  • Simple and speedy checkout process.
  • Manage orders from your dashboard and capture data from your customers.
  • No contract or setup costs, just a small fee with every transaction. Funds are transferred into your account the next day.
  • Integrate with your existing processes and kitchen printers.
  • Free POS display.

Lane Service

Minimise contact between staff and customers

Minimising contact between staff and customers to ensure social distancing is easy with our mobile ordering technology. Customers simply order their food and drink using their phone from the table. Easy, efficient and effective.

  • Simple and speedy checkout process.
  • Manage orders from your dashboard and capture data from your customers.
  • No contract or setup costs, just a small fee with every transaction. Funds are transferred into your account the next day.
  • Integrate with your existing processes and kitchen printers.
  • Free POS display.

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Loyalty

Increasing spend per head has never been so easy

The Lane Engine loyalty solution is a highly innovative tool for venues. Increasing spend per head and accessing insightful data has never been easier.

Loyalty

Increasing spend per head has never been so easy

The Booked it loyalty solution is a highly innovative tool for venues. Increasing spend per head and accessing insightful data has never been easier.

  • Reward your customers every time they make a transaction, increasing spend per head by over 13% per night on average
  • Understand your customers by frequency of visit, spend per night, dwell time and favourite food and drinks
  • Automated remarketing to drive repeat business and increase dwell time
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Why choose Lane Engine

More than just a booking system

Advanced Data Capture

Advanced Data Capture

Capture data from every customer that books

Birthday campaigns

Birthday campaigns

Run automated birthday marketing campaigns

 Lane service

Lane service

Your very own app to allow your customers to order directly from their lane

Transactional Data

Transactional Data

Capture data with every transaction. Allowing you to segment your customers by number of visits and even how much they spend.

Discounts & Promotions

Discounts & Promotions

Run discount codes and promotions to drive more bookings during quieter times

One Click Bookings

One Click Bookings

Once a user has purchased in the past they can then make a booking with just one click.

Messenger & Whatsapp integration

Messenger & Whatsapp integration

Engage with your customers via Facebook Messenger and Whatsapp for enhanced customer service and increased bookings.

Facebook Pixel Retargetting

Facebook Pixel Retargetting

Add your Facebook pixel to your checkout page then retarget them with ads on Facebook and Instagram.

Abandoned Carts

Abandoned Carts

If a customer leaves without completing the purchase automatically send them an offer or reminder to get them across the line.

Integrates with your favourite software

Integrates with your favourite software

Lane Engine integrates with a number of your favourite softwares including TouchDesk and Hubspot

Send payment links

Send payment links

Working on a big group or party booking? Simply send them a payment link via your dashboard and set a deadline for when they need to pay by.

Increase spend per head

Increase spend per head

Bowling centres who use the Lane Engine loyalty scheme see an increased spend per head of over 13% on average.

Testimonials

What our clients say about us

Pete-Terry

Lane Engine built us a bespoke solution to handle bookings and lane management for our 8 sites across the country. The technology is great and their engaged audience has been fantastic to drive new customers through the door.

Pete Terry

Director at Disco Bowl
Simon-Moppet

The Lane Engine booking and lane management system is everything we need. The app and lane service is also another great feature and our customers love the loyalty programme.

Simon Moppet

Owner at Sunderland Bowl
worcester bowl

LaneEngine has helped us function in a very organised way. The bookings system is something that has helped us in multiple ways, we are now easily able to manage our bookings throughout the entire month.

Shaun

Worcester Bowl
scunthorpe bowl

We could not be happier with the results that have amounted thanks to teaming up with LaneEngine. They have helped us in all aspects of the business and offer a great email and SMS marketing software.

Leila

Scunthorpe Bowl
lewisham lanes

The data of which LaneEngine is able to capture is incredible! We have used this data greatly when running automated birthday marketing campaigns.

Joe

Lewisham Lanes
sunderland bowl

Making a booking has never been easier for our customers, with thanks to LaneEngine customers are now easily able to navigate themselves through making a booking directly from our website!

Neil

Sunderland Bowl
nottingham bowl

The team at LaneEngine offer a fantastic customer service and have been extremely helpful when managing sales through our busiest times.

Mel

Nottingham Bowl
banbury bowl

Could not fault anything about LaneEngine! We are so happy to bring modern and easy to use technology into our Bowling venue.

Keiran

Banbury Bowl
nuneaton bowl

We are so glad that we have managed to find LaneEngine - our previous software was becoming outdated, the LaneEngine technology is exactly what we needed. Could not recommend it any more!

Hayley

Nuneaton Bowl
chatham bowl

Thanks to LaneEngine we are now able to manage our bookings system to maximum effect! This has helped us increase footfall massively.

Tracie

Chatham Bowl
bowl central

Teaming with LaneEngine has only helped us develop even more as a bowling venue, the team have been great to work with and they are available to help 24/7!

Adrian

Bowl Central Bournemouth
stroud bowl

We have always wanted to run our own loyalty scheme here at Stroud Bowl, with thanks to LaneEngine we are able to do so! This has worked great with our customers and we could not be more grateful.

Mark

Stroud Bowl
thunderbowl

LaneEngine offer a wide variety features and it’s incredible what they can offer at such a great price! We are very happy to be working with them.

Hayley

Thunderbowl Kettering
bugsys bowl

LaneEngine has helped make sure that we are constantly keeping our customers up to date with the latest offers and events we have via SMS and Email campaigns.

Richard

Bugsy's Bowl Margate
Jr strike

The feature involving Messenger and WhatsApp integration has worked wonders for us. Customer Service is something we value very highly at Strike Norfolk, this feature has allowed us to communicate so easily with our customers.

Ben

JR Strike Norfolk
Red Rose Bowl

Brilliant software that has not only received a thumbs up from ourselves, but our customers also. The LaneEngine booking system is easy to use for both Venues staff and customers.

Phil

Red Rose Bowl
Lakeside Superbowl

Lane Engine has an effortless booking system which has been extremely trouble-free when integrating it into our website. The Mobile Ordering App has been a great hit with our customers, bowlers are now able to order food and drink from their phone directly to their lane!

Catherine

Lakeside Superbowl
Go Bowling Shipley

We would recommend Lane Engine to any companies within the bowling industry. Exactly what we've been waiting for! A fantastic service which has only made our bowler experience even better.

Jeff Taylor

Go Bowling Shipley
Matrix Superbowl

Being able to reward our customers is something we have always wanted to introduce. Thanks to the LaneEngine loyalty scheme we are now able to incentives our loyal customers.

Paul

Matrix Super Bowl Skipton
Astro Bowl FFrith

SMS & Email campaigns is something we value of great importance. By using LaneEngine we are able to capture exactly the data we need for such campaigns.

Mage

Astro Bowl Frith Park
Bromborugho Bowl

We had been recommended LaneEngine by a number of other Bowling Venues and it is clear why. We have not looked back since teaming up with LaneEngine, they simply offer all the services an alley could ask for.

Kevin

Bromborough Bowl

 

Bringing bowling into the 21st century

Nearly every industry has been revolutionised through technology. Lane Engine is here to do just that for bowling, providing businesses with the most innovative of tools, products and services to take them to the next level.

Simple Pricing

No hidden extras

0

FREE

to set up

And always will be

Only for one year

  • No set up costs
  • No contracts
  • Full training
  • Dedicated account manager
  • Full import of existing bookings
  • Minimal disruption to your centre
  • 24/7 support

5%

Booking Fee

per transaction

  • Absorb this cost yourself or add onto the customer by way of a booking fee
  • Free Lane Management System
  • Free Custom Built Website
  • Free Mobile App with Lane Service
  • Free promotional video for use on your website, app and social media

£49.95 / $69.95

£49.95 / $69.95

Monthly Fee

When you use card linked loyalty

  • Price is per 500 transaction
  • Use card linked loyalty to increase spend per head by 13%
  • Get data from every transaction
  • Understand your big spenders and loyal customers
  • Run automated marketing campaigns based on spend per head and frequency of visit
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Now is the time to join the Lane Engine Revolution

Arrange a demo now and reach the full potential for your bowling business

Arrange a demo
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