Embracing technology for bowling alleys

Since Lane Engine was created, our influence has grown and our technology has adapted to help so many different businesses. What began simply as an offshoot of the successful Licklist app, intended to help those most in need of a technological overhaul, has now taken on a life of its own. We now have clients across the States, Canada, Australia and the UK.

We’re immensely proud of Lane Engine; specifically, we love the way we’ve helped less tech-savvy businesses to compete in a market that is as competitive as it is convoluted. It’s no secret that the world has changed over the last two years. The pandemic has meant that most businesses have missed a lot of potential revenue. Social distancing guidelines and mask-wearing legislation has meant that we’ve all had to be a little more innovative in the way we encourage customers through the door.

Technology has definitely been our guiding light through all this, and we’ve been at the forefront of this push to reinforce businesses with the software they need to adapt and thrive.

Our relationship with the bowling industry is one of our most fruitful. There’s so much room for growth in this industry, and we’re excited to be at the vanguard of it. After experiencing something of a lull in the noughties, the bowling industry has only experienced exponential growth over the last few years. To tap into this market, we created a specialized booking system called Lane Engine, which has been tailored to combat the challenges bowling alley owners face. We supply software for bowling alleys in the US and we look after 25% of bowling alleys in the UK, making us the market leader.